It has become one of the most oft-used business cliches: Data is the new natural resource. And, to a large extent, it’s true. The digital era’s data explosion has given businesses an historic opportunity to extract all kinds of insights about how to serve customers better. The thinking goes that…

Companies must coordinate a successful product launch when bringing a new solution to the market. In the past, this meant hosting a live event or buying advertising space on television or in industry-related magazines. …

Guest blogging is one of the most effective ways to increase your brand’s authority, reach new customers and rank higher in Google’s search results. With this guide, you’ll learn everything you need to know about beginner guest blogging, from what it means for your business, how to pick the right…

Think about walking into a grocery store just five years ago. You’d head to the freezer section, pick up a pint of ice cream, and head home. The whole transaction was pretty simple. It didn’t involve interacting with smart screens at all. Today, you might scroll Instagram and see an…

In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand is perceived by shoppers. Considering that retail is an industry with many direct and indirect competitors, brands need to find their voice and learn…

There’s no doubt that backlinks are still an important part of SEO. The problem is that many people try to build links the wrong way, which can get them into trouble with Google. In this post, we will discuss nine natural ways to earn high-quality links for your website. These…

We’ve talked so much about recession in recent months that it’s hard to believe it’s still on the horizon and not in the rearview mirror. But most experts agree that we’re sliding into an economic lurch right now — and need to prepare for all the struggles for individuals and…

Technology advances rapidly, and almost all industry sectors tend to embrace changes to survive amid this troubled time. Emerging technologies like AI, big data, and ML can prepare enterprises for the future while ensuring their growth. …

Entrepreneurs and startups face an unimaginable challenge in effectively presenting their ideas in an increasingly digital space. It is no longer a matter of creating great content and resting on your couch to achieve excellent results. …