One of the biggest concerns I hear from people considering launching a search engine optimization (SEO) strategy is the length of time it takes to see results. Depending on when you start, the competitiveness of your industry, how much you invest, and a handful of other variables, it will likely take weeks, or even months before you start to climb rankings and earn more organic traffic to your site. Sometimes, it can even take years.

Can You Afford to Wait Months for an SEO Strategy to Develop?

So if your company is eager to grow or if you’re struggling to turn a profit the way things are now, can you really afford to wait months for that strategy to develop?

Why SEO Takes So Long

Before we can understand the costs and benefits of waiting for an SEO strategy to develop, we need to understand why SEO takes so long in the first place.

In case you aren’t familiar, SEO is all about increasing your rankings in search engine results pages (SERPs) for terms related to your brand and business. …


What, you ask, is the Internet of Behavior, also known as IoB? Good question. This term is suddenly becoming more common after the pandemic, and it’s a concept with important implications for the future. IoB refers to internet-connected technologies that collect, integrate, and analyze data related to people’s behavior within a space.

Will the Internet of Behavior Improve Everywhere You Go?

How people interact with space has become extremely relevant in the wake of the pandemic. When a deadly virus can spread through minimal contact, it’s vital to manage public health and maintain social distancing by whatever means necessary. That’s where IoB comes in.

Better Understanding the IoB Space

Many workplaces welcoming employees back on site for the first time in over a year now have IoB technologies installed. So, for example, there could be RFID tags tracking hand-washing or sensors detecting mask-wearing, coupled with automated alerts if someone isn’t following protocols. …


The very nature of technology innovation lends itself to the types of buzzwords and jargon that can often impede people’s understanding of the technologies themselves. These buzzwords range from metaphorical, but ultimately easy-to-understand, terms like “cloud;” to downright literal terms like “Internet of things.” Somewhere in between is where we get terms like “edge computing,” which is where the technology itself and the term used to describe it has one essential thing in common — they require context.

Why Context is Crucial to Successful Edge Computing

In IT, we call it a “use case.” Still, that term is essentially a tangible manifestation of the context in which technology will be most effective, whether that’s a manufacturing scenario, a telematics platform, or an IoT integration. Even within IoT, context is crucial because it can be used in something as simple as a smart thermostat, something as advanced as an MRI machine, or any number of use cases in between.

The real challenge when it comes to edge computing isn’t so much to create a device, but rather to make sure that device can operate and transmit data…


Governments can use public transport data policymaking . Commuters benefit from real-time data on traffic or public-transport status. Yet, the biggest-and largely overlooked-use for mobile data could be for businesses themselves.

Infrastructure planning firms, research organizations, and banks use cutting-edge data sources to help make cities smarter . For investors, mobility data plays a role as a useful indicator of economic trends. More widely, all businesses benefit from understanding how their customers move, and where they travel every day. But what’s even better is finding the next set of customers that will help grow your business.

Mobility Data Unlocks Opportunities in Emerging-Market Megacities

Innovative mapping and data-gathering technologies reveal previously unseen patterns in people’s movements, particularly in emerging markets, where data production starts from a much lower baseline. …


There has been a gradual but wide-scale shift in the business world, compounded by the movement restrictions and other impacts of the COVID-19 pandemic, to a remote work model. These changes have led to the need for effective next-gen network security for businesses.

As the nature of work changes, there must be a corresponding reevaluation and subsequent transformation of how organizations approach network security.

Ultimate Guide to Effective Next-Gen Network Security for Organizations

Moving work to the cloud via work-from-home policies eliminates the physical boundaries of cybersecurity. Moreover, this extension of the traditional bounds of network security establishes a strong basis for the greater adoption of edge security practices. Apparently, end-to-end security now seems more like edge-to-cloud security.

This transformation is not just about technologies and tools, although those are critical in adapting networks and cloud environments to the new model. Rather, this transformation is, foremost, a change of outlook.

Data and Network Security

With the…


Social Media holds huge popularity when it comes to the E-commerce business. According to statistics by oberlo — 54% of people search for a product on social media. Hence, an E-commerce business needs to have a prominent online presence on various social media platforms.

Although many businesses are still at the back in the race of social media — businesses not present on social media are missing a huge opportunity to drive traffic, engage customers, and boost sales.

Ways You Can Leverage Social Media for Your E-commerce Business

Social Media users are growing day by day. For an E-commerce business, it is extremely important to drive traffic to their website and attract customers. However, social media can help to achieve it. But every online business is trying out its hands-on social media. So the competition is getting bigger. Here, the question arises, how to stay ahead in the game?

To be ahead in the…


An important part of honing our skills as business professionals is becoming better at meeting new people and building real relationships. The more we invest in practicing engaging with others effectively — the more natural our ability to build relationships, becomes. We then look forward to the process of building relationships and find genuine happiness in the process. Our opportunity set in life is a function of both what we know and who we know. And although we meet people everywhere we go, conferences afford a unique opportunity to change the “who we know” forever.

Timeless Tips for Connecting and Building Relationships at Conferences

We attend many events to acquire knowledge while fostering new connections. And because we’re all there for the same reason — to learn about new things and establish new relationships. We realize that these relationships could develop into long-term friendships or potential business partnerships.

Attending events

Attending events is the type of gathering that affords us the opportunity to make contacts easier. Although many conferences have gone virtual or been postponed due to the pandemic, it is more important than ever to attend these events now — and to build connections successfully.

Attending events now will entail both adapting to…


Before the coronavirus pandemic, employees appreciated their IT colleagues. When COVID-19 struck, however, more workers than ever before recognized that without technologically savvy team members, their workflows would stumble, falter, or even fail. Why? Because we all immediately (and more than ever before) came to rely on technology in business.

Are you one of those team members who didn’t think about your IT coworkers every day?

Needless to say, just about every company has realized the value and impact of the IT workers at this point. After all, as revealed in a late 2020 McKinsey survey, executives acknowledge that COVID-19 has sped up their adoption of digitalization considerably. Some posit that nearly seven years of technological evolution happened in the span of a few months. Perhaps the strongest evidence of that was within cybersecurity in IT.

Increased Security in the Age of COVID-19

When massive numbers of employees began telecommuting — at home — during COVID-19, many corporate teams met unparalleled security challenges in IT-related procedures. …


A report of NonFungible.com says that the global market of NFT skyrocketed to $250 million in 2020 with a surge of 299%. These NFTs comprehensively revolutionized the digital art industry and stood tall in recognizing the masterpieces of proficient artists all across the world. Moreover, it bestows the creators with immutable ownership rights and makes them earn royalties.

Acknowledge the Surging Trend of NFTs

The crypto investors have now shifted their spotlight into developing a dynamic NFT marketplace to meet the soaring trend of NFTs. In this line, the growth of NFT was further strengthened when Binance confirmed the launch of its own marketplace.

This blog exclusively talks about Binance NFT and the supremacy of creating your own Binance NFT Marketplace.

Launching Your Own Binance NFT in the NFT Marketplace — A Walk Through

Binance NFT is a marketplace that permits renowned creators such as artists to tokenize their masterpieces into NFTs. This world of collectibles is a visual treat of digital art admirers. …


Have your buying habits changed much in the past year? Odds are good they have. According to a recent report on global retail digital transformation trends, the retail industry has experienced rapid changes like no other. Plenty of consumers are hanging onto online buying habits they developed while their movements were restricted during the Covid-19 pandemic.

That’s probably not too surprising, given the extraordinary events of the past 18 months. The movement from traditional shopping experiences to online commerce was already well underway when the Covid-19 pandemic hit the world stage. Suddenly, societies all around the world have had to adjust to entirely new ways of living and functioning. Systems were rapidly deployed, fine-tuned, and adapted to serve an entirely different system of commerce.

What is the retail industry like today?

Today, the retail industry must continue to pivot to meet ever-changing needs and expectations if they hope to keep their existing and prospective customers engaged.

Opinions vary on the best way to…

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