A few years ago, it seemed like augmented reality (AR) was poised to fundamentally change the way we interacted with the world. In 2016, the mobile game Pokemon Go exploded in popularity, allowing anyone with a smartphone to interact with their environment in fundamentally new ways — and it’s still making a lot of money. By 2018, brands like IKEA were dabbling in using AR to engage with customers directly, allowing them to visualize furniture placement before buying and experience ads in dynamic new environments.
But aside from occasional encounters with AR marketing stations and niche in-person uses, we haven’t truly seen AR “take off.”
Why is that the case, and what steps can we take to work past these barriers?
The Promise of AR Technology
First, we need to stress just how valuable AR technology can be. As Pokemon Go proved, an AR experience that provides people with something imaginative, novel, and engaging can be a total cash cow and dramatically improve brand awareness; millions of people scarcely aware of the Pokemon franchise suddenly found themselves talking about it.
And the applications of AR go far beyond gaming or…
Brand management has always been a complicated concept, even for those who have had the chance to work on it themselves. Some reasons are its ever-evolving nature and complex tasks like defining organizational values, brand vision, and influencing customers’ perceptions of your brand.
It might seem an overwhelming aspect of marketing, but really, which isn’t? With brands overseeing and managing their brand’s voice and reputation round the clock on social media platforms, marketing has become the most crucial and hardest function of running a business.
That being said, strategic brand management can turn into a competitive advantage that can help your brand reach its new height.
What is Strategic Brand Management?
Strategic brand management can be defined as a brand strategy that supports your company’s goals and processes, from brand recognition to boost revenue. …
In-home gym equipment has taken a gigantic leap during the COVID-19 era. We couldn’t get out and go to the gym, and many suffered because of seclusion. Everyone knows that exercise helps your attitude, your body, and your mental clarity.
Tonal the In-Home Gym You’ve Dreamed About
Tonal adds one more feature to an already stellar package — support. You are never alone if you don’t want to be — you have a full-support coaching team.
Okay — full disclosure — I already have a great home gym and I love it. But I came to love my home gym even more during the lockdown phase of COVID because it kept my head straight and in the game. Workouts made it so that I could get to work and do my very stressful job done — Tonal makes the whole exercise process easier and more rewarding.
Most learning and development (L&D) solutions on the market today don’t take into account the needs of those behind the digital divide. As today’s workforce becomes more decentralized and more remote, some workers miss out on opportunities to learn and grow within their organizations. This is especially true in this new normal of ours, where a lot of in-person contact is may continue here and there — even with the COVID-19 vaccine.
For companies that want to provide equal access to opportunity for all employees, corporate L&D has to evolve. This includes implementing systems and policies that not only reach those best equipped but also those with limited resources as well. For those struggling with this conundrum, here are three surefire ways to make your L&D programs more equitable and more inclusive.
Don’t Assume That Everyone Learns the Same Way
When going through the motions of L&D program development and implementation, it is easy to assume that everyone will digest it in the same way. However, estimates indicate that 30% of the…
Technology continues to surprise people in different ways with its immense potential. It is playing a big role in the global retail industry. Today, we have automated tools for order processing, payment execution, and dispatch of deliveries.
How to Create a Grocery Delivery App like Instacart
With an App like Instacart, you get at the forefront of online grocery ordering and delivery in countries like the USA and Canada. It has strong coverage across a whopping 5500 cities. It has a value of $39 billion now. The platform has truly earned the name of an online grocery giant. Furthermore, Instacart has acquired multiple small and large-scale grocery chains recently.
Despite heavy competition from Amazon, DoorDash, Target, and Walmart, Instacart has been the undisputed leader. It is also going for an Initial Public Offering (IPO) to strengthen its business.
Remembering passwords is always a hassle, especially when you have innumerable websites that require logging in to view or interact with their content. To make the process simpler (as little as a couple of clicks), webmasters worldwide have accepted and implemented social logins on their websites.
Social Sign-on: Sure, it’s convenient. But is it really safe?
So, what exactly is social login? How different is it compared to the traditional method of inputting your credentials such as username, email address and password manually? More importantly, is it safe enough for use on all kinds of browsing activities?
Communication is the cornerstone of society. It’s how we build trust and lasting relationships personally, professionally, and politically. Good conversation is more than a perk of good company — it’s the lifeblood of every interaction we have.
Most major technological innovations in the last two hundred years have focused on how to keep people connected and provide a more instantaneous and, now, bespoke set of communication tools. We’ve been so focused on connecting more people as quickly as possible that we don’t often stop to measure the quality of the conversations held.
Why Good Conversations Matter and How AI Can Help
What makes a good conversation? How do you quantify something that is so important, but that for millennia has been a purely qualitative observation, almost entirely subjective to the people in that conversation?
Let’s take a closer look at the value of good conversation, how…
I’m thinking about our planet today — I think about our planet every day. Our planet is hurting, and many businesses are encouraging their employees to live more sustainably. According to the Environmental Protection Agency (EPA), industry and agriculture account for approximately 32 percent of direct emissions.
3 Ways Companies Can Be More Sustainable
Here are a few ways companies can encourage sustainability in their employees and work to lower the remaining 68 percent.
Employ a hybrid work model
With so many people working from home due to the COVID-19 pandemic, we’ve inadvertently been doing Earth a huge favor. The EPA shows that transportation is responsible for 28 percent of greenhouse gas emissions, with about half of that coming from personal vehicles that burn gasoline and diesel. Because many companies instituted a work from home policy, there were fewer cars on the road and fewer greenhouse gas emissions. …
For a lot of people outside the tech sector, working remotely was an entirely new concept. I think it’s safe to say that it was a little easier for those of us lucky enough to be working at Slack, a workplace messaging app that was re-thinking virtual productivity even before all this pandemic business began.
That said: There’s a big difference between switching to remote work and joining a remote team for the first time.
5 Things I Learned in my 365 Days as a Remote Leader
When I came on board with Slack in June of last year, I became part of a 35-person team comprised of individuals that I have never met before, not a single one. I had to not only find a way to get to know everyone (which is hard enough as it is) but also gain their trust as a leader.
Now, one year in, I’m thinking about the tools, tricks, and philosophies that have made remote leadership not only possible…
The choice of sensor type can have a major impact on your IoT application. A good selection of sensors will provide the most valuable insights — but considerations like cost and ease of installation may impact what data you can collect effectively.
You Want to Choose the Right Sensor for Your IoT Device
A handful of essential considerations can guide the sensor selection process. Knowing what factors to consider will let you know which sensors will be most important for your IoT application.
First Considerations for a New IoT Application
You may have a general idea of what benefits you want from your IoT application. …
ReadWrite
The latest #news, analysis, and conversation on the #InternetOfThings
