The Pandemic, Social Injustice and the Roles Brands Need to Play

In 2018, a survey of global consumers determined that almost two-thirds of customers preferred to do business with companies that stood for a purpose. Consumers want a company that reflects their personal values and beliefs as opposed to organizations that do not. Here is the pandemic, social injustice and the roles brands need to play.

Brands Have a Responsibility

Actions Speak Louder than Words

Genuine Brands Will Succeed

Something is Better than Nothing

Deanna Ritchie

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